There are now over 4.9 billion social media users worldwide. Social media property marketing can help you expand your reach and attract new renters. Otherwise, you'll miss a chance to boost your occupancy rate and ROI.
Unfamiliar with creating property marketing campaigns for social media? Read on for the property marketing ideas you need to ensure your success!
Research Your Target Audience
Before developing your social media property marketing materials, research your target audience. Define your Denver, CO renters based on:
- Location (specific neighborhoods)
- Age
- Gender
- Marital status
- Buying behaviors
- Online behaviors
- Interests
- Hobbies
- Pain points
- Careers
- Income
Separate your audience into distinct personas. Use your research to create personalized marketing materials and messages.
You can appeal to renters based on the amenities they're looking for, their rental budget, or the location they're researching. Personalizing your marketing materials will help you appeal to each persona's unique needs.
Generate Property Website Traffic
Before marketing your properties on social media, invest in property website design services. You can direct social media users to your property website to generate leads.
If your website isn't mobile-optimized, visitors will leave. Your bounce rate will increase, causing your search engine rankings to drop. Low rankings can affect your online visibility.
Improve the user experience on your website. Make sure it's fast and easy to explore.
Add an eye-catching button to the top of your site. Encourage visitors to schedule a tour or check out your listings. An attention-grabbing call to action will help you generate more leads.
Create Engaging Property Videos
Create different posts based on the platforms you're using. For example, property videos are ideal for Instagram and TikTok.
Start creating engaging property videos. Film a walk-through tour of the property to spark interest.
Your current tenants can help you attract new renters. Sharing testimonials from your tenants could encourage more renters to explore your properties. After all, over 90% of people trust peer recommendations.
Add a strong call to action to each caption. Encourage people to visit your website or schedule a tour.
Use location-specific hashtags to find Denver renters. Avoid generic hashtags. These categories are over-saturated and can make it difficult for you to generate engagement.
Gather Property Marketing Ideas
If you're struggling to come up with effective property marketing ideas, ask for help. Consider working with a full-service property management company.
They'll develop your social media property marketing campaigns. Leveraging their expertise can help you save time and money. You can invest in effective strategies that are more likely to generate results.
Effective Social Media Property Marketing
To develop an effective social media property marketing strategy, don't do it alone. Instead, collect property marketing ideas from an expert. Working with a property management company will ensure your success.
Our team at Laureate, Ltd. has helped owners maximize their profitability since 1982. We cater our management services to meet each client's specific needs.
Our efficient property management solutions will ensure you accomplish your real estate goals. Contact us now to request our social media property marketing services!
